Co-Branding Guidelines

Logo & Brand Standards

Logos:

GWC Logo, black words, white background (Preferred)

GWC Logo, black words, transparent background

GWC Logo, white words, transparent background

 Brand Standards:

Visual Brand Standards

• Note that our name is spelled “Global Water Center” and not “Global Water Centre.”
• Note that there is no “the” in front of Global Water Center.

Social Media

Website: www.globalwatercenter.org 

Instagram: www.instagram.com/globalwatercenter 

Facebook: www.facebook.com/theglobalwatercenter

LinkedIn: www.linkedin.com/company/globalwatercenter

Email Address: info@globalwatercenter.org 

• Always write out the name of “Global Water Center” in a post and tag the organization appropriately at the end of the post. 

• • RIGHT: “We are proud to partner with Global Water Center on this upcoming project @globalwatercenter” 
  • WRONG: “We are proud to partner with @globalwatercenter on this upcoming project” 

Press Release Information

Logo Usage 

• When GWC is collaborating with multiple partners, all partners should be recognized and have their logos included.
• Please refer to our Visual Brand Standards to use our logo correctly.

Communications Guidelines 

• Global Water Center will be referred to as “Global Water Center (GWC)” the first time in a press release, and then referred to as “GWC” throughout the rest of the piece. 
• Note that there is no “the” in front of Global Water Center.
• Note that our name is spelled “Global Water Center” and not “Global Water Centre.”
• Global Water Center Boilerplate must be included in all press releases. 

Global Water Center Boilerplate 

Global Water Center believes everyone deserves access to safely managed water. We provide education, innovation, and collaboration to equip leaders to solve the global water crisis together. As the go-to resource for the rural water sector, our safe water resources have reached people in 131 countries. In addition to education, we also use innovative technology to make water projects more effective and reliable. All of our efforts are rooted in collaboration with non-profits, governments, and other entities. Together, we are solving the global water crisis.